Do your research. This is what Tabatha Coffey’s advice boils down to. If you will have a storefront, spend some time there examining traffic and visibility. If you won’t have a storefront, look into publicity options, especially digital publicity. Starting a business is often the culmination of years of dreams and hard work. But just because you’ve put in the hours and have the inspiration doesn’t guarantee success. It comes down to cold hard calculations: money.
So discover your target audience. Develop a marketing strategy. Get your startup cash and have a repayment plan. When I started Inspire Coaching, I met with a lawyer and an accountant in order to formulate my business plan. I talk with other coaches and discuss strategy with successful people. Networking is important. All these things are part of the hard work aspect of starting a business. And they pay off. Good luck!